Why is Outdoor Advertising important for your business in 2020?

This year has been nothing less than a paradigm shift for the human race. During this lockdown period, we all have reflected the way we have been living & we already have a few things in mind that we would want to change when things get back to the 'new normal'. In the world that lies ahead of us, Outdoor advertising is going to play a very important role for the businesses.

When the recession hit the market in 2008-2009, the first thing to go down was the advertising budget of the companies. But, when we look back, the most successful companies were the ones which increased their advertising budget. With fewer people advertising in the market, fewer billboards on highways and crossroads, those who advertised gained immediate traction which not only increased their sales but also helped them build a brand when it was probably the most difficult to do so.

To know why Outdoor Marketing is important in 2020, let us first understand what Outdoor Marketing is. Outdoor promotion involves all ads that arrive at shoppers while they're not at home. You can discover outdoor promotion whenever you leave your home. The billboards, posters, pamphlets, ads you see while you are on the bus or on an aeroplane are all examples of Outdoor Advertising.

Consider taking a walk in the park and you notice this bench. Tell me if you are not going to take a moment to appreciate this kind of advertising. Leave aside your quick reaction to take out your phone and click a picture to send it in your WhatsApp groups. 

That's the power of Outdoor Advertising

5 different ways of how your company can use outdoor promotions are as follows:

Billboards:

Billboards have the power to grab your attention even when you’re in a rush to work. As they say, a picture is worth a 1000 words and this billboard right here is the perfect example of what this company is trying to portray. 

 

Not a single word on the billboard and yet delivering the message and promoting the brand.

In urban areas like Mumbai & Bangalore, where the day-by-day worker traffic is overwhelming, a rightly positioned billboard along the roadway could hit a colossal level of your crowd both as they drive to work every day and back to home.

Digital Billboards:

Digital Billboards offer greater customization and adaptability in the same area. Rather than having a single message, you can have many ads running at various timeframes. You can have a different message as individuals go to work and another as they head home

Posters:

Promotion of new movies using posters is not new to us. We have been saying posters since our childhood days. They are a cost-effective and rapid way of promoting the message that you are trying to convey. 

Transit Advertising:

Similarly, as billboards target suburbanites who drive to work every day, transit advertising is useful when your target audience consists of people who take open transportation to get around. It might not touch base with our ideal customers daily, but it can likewise target sightseers when they commute. Concentrating on high traffic areas where there is a ton of pedestrian activity, this kind of advertising could be highly beneficial for the companies. Each sort of travel like trams, transports and taxis, cabs offer various great chances to promote.

Buses:

Bus transport works like metros with the special reward of grabbing the attention of people on foot in spite of those sitting tight for and riding on the transport. Advertisements can go up in transport covers and outwardly and within transports themselves. Individuals utilizing this type of open transportation get presented to outdoor promotions in these areas, and so do the individuals who pass a bus station strolling to their goal. Individuals in their vehicles notice advertisements outwardly of transport as they stop next to one another at a red light. The measure of perspectives an outdoor promotion on a transport gets can well surpass desires.

Few people remember how Samsung tried to use its commercial trucks as a great mode of advertisement by placing a screen on the rear doors and cameras in the front.

 

Taxis:

Like transports, taxis also offer businesses a chance to publicize to riders and the individuals who essentially notice them driving by. Promotions are most usually positioned on the highest point of cabs. They light up around evening time, with the goal that many individuals see an advertisement first while flagging down a taxi. Some promotion arrangement is likewise accessible inside taxis, on the rear of the driver and traveller side seats. Since the vast majority don't have a lot to take a gander at while riding in a taxi, there's a high likelihood they'll connect with a promotion.

How to narrow down the outdoor advertising options?

With a lot of options available in the market, it could be tedious to filter the best outdoor advertising medium which suits all our needs. That's when the advertising agencies in the market come handy. When you work with an advertising agency, they understand your needs and justify your advertising spent. They suggest the best options available in the market and make you stand out. 

If you are interested in utilising the best outdoor advertisement options for your business, get in touch with the best advertising agency in India. Excellent Publicity is the best choice for the best outdoor advertising costs, arrangement and administration. Get in touch with us at inquiry@excellentpublicity.com and we will respond within 24 hours or you can visit Excellent Publicity's website: www.excellentpublicity.com