Advertising in Cinemas – A Tactical Media Vehicle
The whole and sole beauty of Cinema Advertising lies in the fact that it has varied options available when it comes to branding. It is one part of the marketing mix which sets itself apart from other forms of advertising as it provides a 360 degree marketing environment to the product. It is witnessing an average growth of 25% as it manages to engage the moviegoers in a highly effective way. The impact of cinema is very strong and unique, and the brands are gradually recognizing this and understanding how this medium can make the brand stand out like no other. Cinema is one place which offers uncluttered media environment to the product. A theatre is one place where the people are not using their laptops, tablets, radio or phones and are 4 times more emotionally involved that they are in front of a television. Since the audience is detached from such electronic gadgets, the captivity and the understandability of the advertisement increases automatically. The whole focus is laid