Excellent Publicity

The IT factor of Advertising Marketing has a lot to do with connecting with your audience at the right place and the right time so that your brand leaves a mark, and that’s where Digital Advertising comes in. It has seen a steady increase in the past few years and rightly so. With half of the world’s population being online at any given point of time, presence on digital platforms has become almost imperative in this day and age, to reach your audience when they are in the most engaged state of mind. The benefits of Digital Advertising far outweigh the cons, making it the preferred choice for many advertisers, no matter how big or small. One of The biggest benefits of Digital Advertising is the level playing field that it gives to all businesses. As opposed to traditional mediums, where a higher budget would generally ensure higher visibility, the same doesn’t always hold true for Digital. This has a lot to do with the level of curation it provides when it’s about coming up w...

With the increasing number of products that have entered the markets today, there has been cut-throat competition between brands which has only intensified with time. When all brands today are spending large portions of their annual budget for the marketing of their product, it is rather easier for brands to get overshadowed in this vast pool of advertisements. In such a situation, product differentiation cannot be the sole instrument to combat such fierce competition; it is also necessary for brands to constantly update and differentiate the techniques that they use to promote their product among the target audience. Tricycle Branding is a relatively newer advertising medium that can help your brand achieve tremendous visibility and audience attention even when surrounded by a plethora of other advertising mediums. In a fairly short period of time, this ad format, with the impact that it creates, has truly gained a lot of credibility for itself from advertisers all over the countr...

Radio advertising has emerged to be one of the strongest media possible because of its versatility. Radio advertising gives various options in terms of advertising specifications such as time to be played at, the number of seconds, the number of spots, etc. Radio advertising has marked its presence across India and connects with the audience the one in which no other medium can. Radio advertising reaches the rural and is also famous in the urban and metro cities of India.  Radio as a lifeline – Many in India, start as well as end their day with radio. Millions are attracted and attached to the Radio Jockeys they have never meant and are hooked on to listening to radio from morning tonight. Thus many brands chose this media due to its reach to each segment of their target audience. Radio’s advertising model – Radio advertising consists of bifurcations such as a number of seconds to be played for in a day, the number of spots in a day, the seconds of the jingle (advertisem...

You all might be aware of the ads that come occasionally in the newspaper. Newspaper advertising is an excellent medium to back authenticity for the product or service a brand has to offer to the audience. It is a way to make the consumers feel that the product/service is recommended and approved by the public, such as the perception of newspaper advertising and thus national brands opt for this medium.  Newspaper as a targeted medium – Newspaper as a targeted medium allows to segment audience based on linguistics, regions and locations, demographics and psychographics. There are many editions of each paper and thus segmenting becomes easy and can be selected based on the target audience a brand and advertiser wants to reach. Wide reach and readership – Newspapers reach masses and thus any ad that is published in these also reaches these masses. The ads that have a strong call to action are compelling and make the consumer act in that very desired manner. For instance, i...