Advertising in Cinemas – A Tactical Media Vehicle
The whole and sole beauty of Cinema Advertising lies in the fact that it has varied options available when it comes to branding. It is one part of the marketing mix which sets itself apart from other forms of advertising as it provides a 360 degree marketing environment to the product. It is witnessing an average growth of 25% as it manages to engage the moviegoers in a highly effective way. The impact of cinema is very strong and unique, and the brands are gradually recognizing this and understanding how this medium can make...